hau5trap Branding ProjectBranding design
deadmau5 and long-time manager and now partner Dean Wilson recently announced the launch of new label hau5trap – a new space for house signings to sit alongside the +10yr old mau5trap.
Our main considerations when working on the branding was its relationship with its sister company mau5trap. We wanted to two labels to feel visually related, but have a clear difference between the two.
We developed a modular artwork template which would allow each release to lie beneath the hau5trap brand, whilst having its own individual feel to it. The modular system would them work through all animated assets, such as teasers and Youtube visualisers.
- Graphic Designer Ash Woodrow-Smith