mau5trapTV Full Brand Identity
Logo. Custom font. And more.We worked closely with the deadmau5 management team to build their new concept, merging the brand together with an apt glitchy internet aesthetic.
Our approach incorporated dynamic 3D geometric patterns and optical art motifs, all brought to life with a bold and vibrant colour palette, dominated by the key brand colour chartreuse.
From designing the logo and creating a custom 8-bit-inspired, neo-grotesque font, to crafting graphic layout templates and developing 3D animated stings, we had a blast exploring and developing this maximalist brand identity for our friends at mau5trap.
