Rising CBD Holistic inspired brandingBranding Design and Product Renders
An internal project looking at the unique hurdles that come with creating branding and packaging within the CBD space.
Navigating the different areas of the market, we chose to steer away from the stereotypes surrounding marijuana and focus on creating a brand which could sit beside other high quality medical and wellbeing products.
The holistic inspired branding was further explored with some key-shot frames for how further animations for the brand would be undertaken.
We focused on clean, textural renders to emphasise the calming yet focused feeling of using CBD oil.
- Designer and Animator Ash Woodrowsmith